Why it started
By 2018 I had seven years of freelancing behind me and four years at Inspiro Solutions, where I ended up running the entire media and analytics department. Campaigns for Huawei, Česká spořitelna, O2, ČSOB and Pilsner Urquell had gone through my hands.
I knew how a good campaign is built. I also knew how many agencies get it wrong - no measurement, no attribution, no willingness to tell a client something is not working.
So Ben Olšanský and I started our own. [TO CONFIRM - is this your version of the story?]
Instinct Media internal records, figures as of August 2026.
What I do there
I have been CEO since December 2019. I am responsible for running the company, product development and client presentations.
I am also still an analyst. I build our analytics solutions - measurement, attribution models, data warehouses in BigQuery. Not order them, build them. It is the only way to stay in touch with what I sell.
Most of my time goes where my energy is: product development, analytics setup and solution design.
Numbers
Clients
Prima, Heureka, Orea Hotels, Efaflex, Storyous, Svoboda & Williams, Podravka, Bezrealitky, Foto Škoda, BTL, Unica, Mlýn Perner, Patron dětí, R!XO, Plot, LEDA